In this article, you will learn how to drive repeat business from clients using Genius Marketing.
Genius Marketing is an AI-powered add-on designed to simplify customer engagement and help businesses drive more repeat business with less effort. From targeted email and text campaigns to centralized reputation management, Genius Marketing helps businesses stay connected with customers, automate outreach, respond to reviews faster, and build a stronger online presence — all from one place.
Enabling the add-on
Genius Marketing can be found in the sidebar menu alongside other tabs for Jobs, Leads, and Reports.
- From the sidebar menu, select Marketing
- Select Start free trial to enable the add-on
All eligible accounts have access to a 14-day free trial. If your trial has already ended, you’ll be prompted to purchase the add-on to continue using Genius Marketing.
Feature overview
The Genius Marketing suite includes two powerful features:
Campaign performance, front and center
The Genius Marketing dashboard gives you a high-level view of how your campaigns are performing. It highlights key metrics like total campaigns, total sends, open rates, and revenue generated, so you can quickly understand impact. You can also drill into individual campaigns to see audience size, engagement, and results — helping you make informed decisions and optimize future outreach.
To learn more about reviewing your campaign performance, please see this article.
Flexible campaign creation
Whether you're looking to send a one-off email/text blast to your clients, or creating a complex sequence with built-in delays and conditions, Genius Marketing makes it easy to launch campaigns that drive repeat jobs and consistent growth.
To learn more about creating campaigns, please see the following articles:
Ready-made campaign templates built for service pros
Launch campaigns in minutes with professionally designed templates tailored to your industry, season, and common service needs. Simply choose a template, customize it if needed, and send — no writing or design skills required.
Templates can be personalized at any time using manual edits or AI-powered prompts.
Let AI craft the campaign for you
Don't want to use a pre-built template? Simply describe what you want the message to include, and Workiz will instantly generate the full campaign — including the text, image, and call-to-action button. In seconds, you’ll have a professional, on-brand message ready to drive engagement and bookings.
And don't worry — you can always write or adjust the content yourself.
To learn more about crafting campaigns with AI, please see this article.
Target the right clients every time
Use powerful filters to reach exactly who you want — whether it’s by zip code, total spend, client tag, last service date, last email click, and more. Genius Marketing lets you build precise audiences so every campaign is relevant and results-driven.
One-click reputation management
Online reviews are often one of the first things potential customers consider before choosing a service provider. Regularly responding to reviews shows that your business is active, responsive, and committed to delivering a great customer experience.
Replying to positive reviews helps strengthen customer relationships and encourage loyalty, while responding thoughtfully to negative feedback gives you an opportunity to address concerns and demonstrate professionalism publicly.
With Reputation Manager, you can view all of your Google Business reviews in one place and use AI-generated responses to engage with customers faster and more consistently.
To learn more about managing your reputation with Genius Marketing, please see this article.