In this article, you will learn how to access and review the performance of your Genius Marketing campaigns.

Genius Marketing is an AI-powered add-on designed to simplify and automate customer outreach. It helps you generate more repeat jobs with less effort through targeted email and text campaigns tailored to your clients’ job history and activity.

As a service business, understanding the ROI of your marketing efforts is critical. Genius Marketing gives you visibility into performance metrics like total campaigns, opens, and revenue generated. You're never more than a few clicks away from seeing exactly what's working and where your growth is coming from.

Monitoring campaign performance

The Genius Marketing dashboard helps you see exactly how your campaigns are turning into real jobs and revenue. Instead of guessing whether your marketing is working, you can quickly view key metrics like sends, open rates, and revenue generated — all connected directly to your customer and job data. You can also review individual campaigns to understand what’s driving bookings, so you can double down on what works and fill your schedule more consistently.

To view your Genius Marketing performance:

1. From the sidebar menu, select Marketing

Here, you will find account-wide metrics like:

• Total campaigns
• Total send
• Average open rate
• Messages sent this month

For individual campaigns, you will also see:

• Campaign status
• Audience
• Messages sent
• Open rate
• Revenue generated (from jobs)