In this article, you will learn about the differences between one blast and automated campaigns in Genius Marketing.
Genius Marketing is an AI-powered add-on designed to simplify and automate customer outreach. It helps you generate more repeat jobs with less effort through targeted email and text campaigns tailored to your clients’ job history and activity.
With Genius Marketing, you can create campaigns to be one-time blasts or automated. Understanding the differences these options will help you choose the right approach for your goals and ensure your campaigns work as expected.
| Type | How it works | When to use it |
| Blast | Sends messages to a static audience as it existed when the campaign was created. The target audience is locked in when setting the campaign live. New clients will not be included. |
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| Automated | Sends messages to a dynamic audience. Workiz continuously looks for clients who meet the audience criteria, and adds them to the audience for automated campaigns on an ongoing basis. New clients will be included as they meet the audience criteria. |
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