In this article, you will learn how to use call tracking to monitor and identify the advertisements that are performing the best for your business.

In order to remain competitive in the current market, service businesses have to invest lots of money on advertising. But it doesn’t just end there — successful businesses must also evaluate where their money's going the furthest. Workiz makes that easy for you with call tracking.

Call tracking in Workiz allows you to see exactly which ads are generating the most revenue for your business. Workiz’s intuitive Call Tracking Report lets you focus on the topics that really matter: total jobs booked and conversion rate (the percentage of calls that were converted to jobs).

Call tracking requires you to assign a unique phone number for each of your ad groups. Meaning, if you advertise on (1) Google, (2) Yelp, and (3) Facebook, you would need to assign a unique phone number for each of the three ad groups.

As calls are made to each unique phone number, the data associated with that call (e.g., jobs booked, conversion rate, revenue, etc.) will automatically be synced to the relevant ad source. For example, if you receive a call on the phone number you listed on Google, and then book a job from that call, Workiz will automatically store that data under Google in your Call Tracking Report.

This will ultimately enable you to make smarter decisions about where you should be spending your advertising budget.

Before setting up call tracking, you’ll first need to verify that your ad groups are up to date in Workiz. By default, your Workiz account will include these four ad groups:

You may or may not be using all of these ad groups. You may also have other ad groups that aren’t on this list. To learn more about updating your ad groups, please see this article.

Now that you’ve updated your list of ad groups, it’s time to make sure you have enough Workiz Phone numbers to support the number of ad groups you are using.

Once you've updated your ad groups, you'll need to assign them to the same call flow.

Before you can start reviewing your Call Tracking Report, you’ll need to advertise the phone numbers you assigned to the corresponding ad groups.

If you purchased a unique Workiz Phone number for (1) Google, (2) Yelp, and (3) Facebook, be sure to list those numbers on the correct web pages. Because you are listing a unique phone number on each of those web pages, Workiz will automatically sync your data to those ad groups to highlight where your jobs are coming from.

Now that you’ve created your call tracking and listed the phone numbers accordingly, it’s time to get a sense of how they’re performing.

You can now review the Call Tracking report to make smarter decisions about how to spend your advertising dollars.

This report allows you to filter your results by a specific time range (e.g., last 14 days, this month, last month, etc.).

You can also display the calls you have received by hours, days, weeks, or months.

When viewing by hours, Workiz will provide you with a chart showing the combined number of calls you received during specific hours of the day to understand important trends, like your busiest and slowest hours. For example, you may notice that between April 1 — July 1, you received 100 total calls at 8 a.m., compared to 50 total calls at 9 a.m.

When viewing by day, week, or month, however, the chart will simply show you the totals for each specific day, week, or month within the time range you selected.

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