Not a day goes by that we don’t get questions from our field service pros about how they can get more jobs. So here’s a tip we often share: Your Facebook Business Page can make or break your business.
Whether you’ve been thinking about creating a page for your business, or you want to know what you can do to improve it, we’re here to show you how to win more jobs from your Facebook Page.
1. Create a Facebook page for your business
If you haven’t already done so, it only takes a few minutes to create a Facebook page for your business.
Head over to the "Facebook for Business" page and click on "Create Page" to get started.
- Select your page name - For example, the name of your business.
- Category - Type the name of your industry.
- Add Profile picture - We recommend using your business logo, or even a picture of you and your team.
- Add Cover Photo - we recommend using a picture of your office, or even a stock photo that tells your customers what you offer. (Whenever possible, we always recommend using a personal image!)
- Add a Short Description - Write a one-to-two sentence description to let the public know about your business and the service you provide. This information appears in search results when people search for you online and look at your business’s about page.
- Create your page’s username and custom link - It’s important to create a unique username for your page. Not only do people use this to search for your business on Facebook, but it also makes up the link for your Facebook business page. When you’re creating a username, we recommend using your business name or some sort of obvious variation, that will make sense to your customers.
- Fill Out Your About Page - Add a bit more information about your business, phone number, address, location, directions, website, your business’s story, any awards you may have won, etc.
We highly recommend filling this out so it’s as complete as possible, to help answer your customers’ most basic questions.
- List your services - Add your services. Doing so lets your customers know the types of services you offer and ensures your business is a match for their needs.
- Add a call to action button - Make your page actionable by adding a call to action. You can add buttons which allow customers to email you, message you via Facebook, call you, sign up for a service, book an appointment, or even watch a video about your business. Most field service businesses will benefit from using the Send Message button, which lets customers directly message you through Facebook.
2. Introduce your page
- Invite friends to your new page - Make your Facebook page more active. Start out by inviting your friends to like your page to grow your fan base and get a bit of buzz. You can even invite your whole friends list, if you’re so inclined.
- Ask Customers to leave you reviews - Good field service businesses are born from reviews. Unfortunately, they can die the same way. Your Facebook Business page is no exception. Invite customers to leave you positive reviews on your Facebook page; potential customers usually check out your reviews before deciding to book your services, and it’s a great way to create more confidence and trust in your business.
2. Post Regularly
There’s nothing worse than a field service business page that is never updated. So, try to keep your page as active and up-to-date as possible. You don’t have to hire a social media manager - even a post just to say “Happy Holidays” or updating your customers about a new service you offer can make all the difference.
3. Check Your Page Insights
Click the Insights button at the top of your page to get a sense of how your audience is engaging with your page. From the Insights page, you’ll be able to easily understand things like your page’s likes, views, and what type of content strikes a chord with your audience. This is great information to see what you can improve, so you can plan content accordingly.
Another cool thing is that you can actually see how many people are clicking on your call-to-action buttons, website, phone number, and address.
We hope these tips have helped, and as always, let us know if you have any questions!
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